This Privacy Policy explains how we collect, use, process, store, disclose, and protect information when you use our website, applications, APIs, dashboards, and communication services, including:
WhatsApp Business Platform (Meta) Google RCS Business Messaging Bulk SMS & OTP Services Voice Calls & IVR Email Services Chatbots & AI Automation APIs and CPaaS Solutions
By accessing or using our services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
Depending on the services you use, we may collect and process the following information:
We process your information to:
Qsura provides official WhatsApp Business Platform services using Meta's APIs.
We process WhatsApp Business Platform Data only for the purposes requested by our customers and in accordance with:
- Meta Platform Terms
- WhatsApp Business Terms
- Meta Developer Policies
- Meta Business Messaging Policies
- Applicable privacy and data protection laws
- Information We Process
When you communicate through WhatsApp Business Platform, we may process:
- WhatsApp phone numbers
- Business profile information
- Messages sent and received
- Media attachments
- Interactive replies
- Template messages
- Delivery status
- Read status
- API request logs
- Error logs
- Customer support interactions
- Purpose of Processing
We process WhatsApp Platform Data to:
- Deliver messages.
- Enable customer support.
- Send transactional notifications.
- Deliver customer-authorized marketing communications.
- Operate AI chatbots.
- Maintain message history where applicable.
- Generate delivery analytics.
- Detect spam, fraud, abuse, or unauthorized activities.
- Improve service quality.
Platform Data is processed only as described in this Privacy Policy and in accordance with Meta's Platform Terms.
4. Google RCS Business Messaging
Qsura provides verified Google RCS Business Messaging services.
For RCS communications we may process:
- Mobile numbers
- Rich cards
- Carousels
- Suggested replies
- Action buttons
- Images
- Videos
- Documents
- Delivery reports
- Read reports
- Click analytics
- Campaign performance reports
The information is processed solely to provide RCS messaging services and improve communication performance.
5. SMS Services
Qsura provides:
Information processed includes:
- Mobile numbers
- Sender IDs
- Message content
- Delivery reports
- API logs
- Campaign details
SMS data is processed only for delivering communication services, maintaining delivery records, preventing misuse, and complying with telecom regulations.
6. Voice & IVR Services
Our Voice and IVR services may process:
- Phone numbers
- Call records
- Call duration
- IVR selections
- Voice recordings (where enabled by the customer)
- Call analytics
These services are used for authentication, notifications, customer support, and automated communication.
7. Email Services
When using our email communication services, we may process:
- Email addresses
- Email content
- Attachments
- Delivery status
- Open tracking (where enabled)
- Click tracking (where enabled)
Qsura may process conversation data for AI-powered chatbot services to:
- Respond to customer queries.
- Automate business workflows.
- Route conversations.
- Improve chatbot accuracy.
- Generate conversation analytics.
We may share information only with:
- Meta Platforms where required for WhatsApp Business services.
- Google where required for RCS Business Messaging.
- Telecom operators.
- Cloud infrastructure providers.
- Payment gateways.
- Government or regulatory authorities when legally required.
- Authorized subprocessors under confidentiality obligations.
We do not sell personal information or Platform Data.
10. Data Security
Qsura implements appropriate technical and organizational measures, including:
- HTTPS and TLS encryption
- Secure cloud infrastructure
- Access controls
- Role-based permissions
- Authentication mechanisms
- Firewall protection
- Security monitoring
- Regular software updates
- Backup and disaster recovery procedures
While we strive to protect all information, no method of transmission or storage is completely secure.
11. Data Retention
We retain information only for as long as necessary to:
- Provide our services.
- Meet contractual obligations.
- Comply with legal requirements.
- Resolve disputes.
- Prevent fraud.
- Maintain security and audit logs.
After the applicable retention period, data is securely deleted or anonymized unless retention is required by law.
12. User Rights
Subject to applicable law, users may request to:
- Access their personal information.
- Correct inaccurate information.
- Update account details.
- Restrict processing.
- Request deletion of personal information.
- Obtain a copy of their information where applicable.
Users have the right to request deletion of personal information processed by Qsura.
Deletion requests may be submitted by:
Email: info@qsura.com
Please include sufficient information to verify your identity and describe the data you wish to have deleted.
Upon receiving a valid request, we will review, verify, and delete or anonymize the applicable information within a reasonable period unless retention is required by law, regulatory obligations, fraud prevention, or dispute resolution.
This right is available to all users who interact with applications and services provided through Qsura.
14. Cookies
We use cookies and similar technologies to:
- Maintain user sessions.
- Improve website performance.
- Analyze website traffic.
- Enhance security.
- Remember user preferences.
- Meta Platform Terms
- WhatsApp Business Terms
- Meta Developer Policies
- Google RCS Business Messaging Policies
- Telecom Regulatory Authority of India (TRAI) regulations
- Telecom Commercial Communications Customer Preference Regulations (TCCCPR), 2018
- DLT requirements
- Digital Personal Data Protection Act, 2023 (India), where applicable
- WhatsApp phone numbers
- Display names
- Business profile information
- Messages sent and received
- Media files (images, videos, audio, documents)
- Interactive message responses
- Message templates
- Delivery status
- Read status (where available)
- Error logs
- Device and connection metadata provided by Meta
- API request logs
- Customer support conversations
- Deliver customer messages.
- Enable customer support conversations.
- Process customer service requests.
- Send transactional notifications.
- Deliver customer-authorized marketing communications.
- Manage chatbot interactions.
- Generate delivery and analytics reports.
- Detect fraud, abuse, spam, or unauthorized activity.
- Maintain system security and service reliability.
- Comply with legal and regulatory obligations.
- Performance of a contract
- Legitimate business interests
- User consent
- Compliance with legal obligations
- Processed only for the purposes described in this Privacy Policy.
- Never sold to third parties.
- Never shared for unrelated advertising purposes.
- Never used in violation of Meta Platform Terms.
- Accessed only by authorized personnel who require access to provide our services.
- HTTPS/TLS encryption
- Access control policies
- Authentication and authorization controls
- Secure cloud infrastructure
- Activity monitoring and audit logging
- Regular security updates
- Network security controls
- Meta Platforms, Inc. for service delivery.
- Telecom operators and communication providers.
- Cloud hosting providers.
- Authorized subprocessors acting on our behalf under confidentiality obligations.
- Government or regulatory authorities where legally required.
- Access their personal information.
- Correct inaccurate information.
- Update account details.
- Request deletion of personal information.
- Restrict processing where permitted by law.
- Receive a copy of their personal information where applicable.
- Meta Platform Terms
- WhatsApp Business Terms
- Meta Developer Policies
- Meta Business Messaging Policies
- Applicable privacy and data protection laws
Users may control cookies through their browser settings.
15. International Data Transfers
Your information may be processed on servers located in different countries depending on the service infrastructure.
Where such transfers occur, appropriate safeguards are implemented in accordance with applicable data protection laws.
16. Compliance
Qsura complies with applicable laws and platform requirements, including:
Customers are responsible for obtaining all required consents before uploading recipient data or initiating messaging campaigns.
17. Children's Privacy
Our services are intended for businesses and organizations.
We do not knowingly collect personal information from children without appropriate legal authorization.
18. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
The revised version will be published on this page with an updated "Last Updated" date. Continued use of our services after changes become effective constitutes acceptance of the revised Privacy Policy.
WhatsApp Business Platform (Meta) Privacy Notice
Qsura India Pvt. Ltd. provides official WhatsApp Business Platform services using Meta's APIs to enable businesses to communicate securely and efficiently with their customers.
We process WhatsApp Business Platform data only for the purpose of delivering services requested by our customers and in accordance with the Meta Platform Terms, WhatsApp Business Terms, Meta Developer Policies, and applicable data protection laws.
Information We Process
When you interact with a business using Qsura's WhatsApp Business Platform, we may process:
We process only the information necessary to provide and secure our communication services.
How We Use WhatsApp Data
We use WhatsApp Business Platform data to:
We do not use Platform Data for any purpose inconsistent with Meta's policies.
Legal Basis for Processing
Where required by applicable law, we process personal information based on one or more of the following legal grounds:
Platform Data Restrictions
Platform Data obtained through Meta is:
Qsura protects WhatsApp Business Platform data using industry-standard security measures, including:
User Rights
Users may request to:
Users may request deletion of their personal information processed through Qsura's WhatsApp Business Platform at any time.
Deletion requests can be submitted by:
Email: info@qsura.com
When a valid deletion request is received, we will verify the requester's identity and delete or anonymize the applicable personal information unless we are legally required to retain it for compliance, security, fraud prevention, or dispute resolution.
Compliance with Meta Policies
Qsura processes Platform Data strictly in accordance with:
Qsura remains committed to protecting user privacy, maintaining data security, and ensuring responsible processing of all Platform Data entrusted to us.
Google RCS Business Messaging
Qsura provides Google Rich Communication Services (RCS) Business Messaging, enabling businesses to send verified, interactive, and rich-media communications.
Information Processed for RCS Messaging
When RCS services are used, we may process:
- Mobile numbers
- Verified business profile information
- Rich media (images, videos, documents)
- Message content
- Suggested replies and action buttons
- Delivery, read, and interaction reports
- Device compatibility information
- API request logs
- Campaign analytics
- Purpose of Processing RCS Data
RCS data is processed for the following purposes:
- Delivering verified business messages
- Supporting interactive customer communications
- Sharing rich media content
- Tracking delivery and read status
- Measuring campaign performance
- Preventing fraud and abuse
- Maintaining platform security
- Improving service quality
SMS Services
Qsura provides Application-to-Person (A2P) SMS services, including Transactional SMS, Promotional SMS, OTP (One-Time Password) SMS, Service SMS, and Bulk SMS for businesses.
Information Processed for SMS Services
To deliver SMS services, we may process:- Mobile phone numbers
- Sender IDs
- Message content
- Delivery reports (DLRs)
- Message timestamps
- Campaign identifiers
- API request logs
- Customer account information
- Purpose of Processing SMS Data
- Deliver transactional and promotional messages
- Send OTPs and authentication codes
- Provide delivery status reports
- Prevent spam, fraud, and abuse
- Monitor system performance
- Maintain audit logs
- Comply with applicable laws and telecom regulations
Qsura processes SMS data solely to provide messaging services on behalf of its customers and does not use message content for advertising or any unrelated commercial purpose.
Telecom & Regulatory Compliance
Qsura complies with applicable telecommunications and messaging regulations, including but not limited to:- Telecom Regulatory Authority of India (TRAI) regulations
- Telecom Commercial Communications Customer Preference Regulations (TCCCPR), 2018
- Distributed Ledger Technology (DLT) requirements
- Applicable anti-spam and customer consent regulations
- Meta Platform Terms and WhatsApp Business Policies
- Google RCS Business Messaging Policies
Contact
Qsura India Pvt. Ltd.
A-27D, A Block, Sector 16, Noida, Uttar Pradesh – 201301, India
Email: info@qsura.com
Phone: +91 85278 99100
Website: https://www.qsura.com
Questions may be sent to info@qsura.com. Account-specific requests should use support@qsura.com.