WhatsApp Business API Pricing in India

Instant Cost Estimator

Calculate your estimated monthly CPaaS expenditure.

Estimate your costs based on channel and monthly volume tiers. Qsura direct carrier routing provides significant savings compared to global aggregators.

Select Communication Channel & Message Type:

Monthly Expected Volume: 100,000 messages / mo

10,000 250,000 500,000 1,000,000+

Direct Indian carrier interconnects

Tiered volume reductions applied automatically

DLT template registration assistance

✓ Direct Carrier Bandwidth

Estimated Investment

₹94,090 / mo

Estimated rate: ₹0.94 (94.1 paise) per marketing msg
3% Volume Reduction (100k-250k)

Est. Savings vs Market: ₹23,910 / mo (~20%)

10k – 50k / mo Standard Base 0% Discount

50k – 100k / mo 0% to 2% Off Volume Reduction

100k – 250k / mo 3% Off Volume Reduction

250k – 500k / mo 6% Off Volume Reduction

500k – 1M+ / mo 8% to 10% Off Enterprise Slab

Official Rate Card

Transparent Per-Message Pricing

Base charges per delivered message or call pulse. Direct carrier interconnects ensure high throughput with automatic tier-based volume discounts as monthly traffic scales.

Channel / Service	Message / Pulse Category	Standard Base Rate	Volume Scaling Policy	Action
WhatsApp Business Platform	Marketing Messages (Offers, Catalogs, Broadcasts)	97 Paise (₹0.97)	50k: 0-2% • 100k: 3% • 250k: 6% • 500k+: 8-10%	Explore
WhatsApp Business Platform	Utility Messages (Order Updates, Account Alerts)	23 Paise (₹0.23)	50k: 0-2% • 100k: 3% • 250k: 6% • 500k+: 8-10%	Explore
Bulk SMS (DLT Approved)	Promotional, Transactional & Authentication (OTP)	20 Paise (₹0.20)	50k: 0-2% • 100k: 3% • 250k: 6% • 500k+: 8-10%	Explore
RCS Business Messaging	RCS Marketing (Rich Cards, Carousels, Actions)	35 Paise (₹0.35)	50k: 0-2% • 100k: 3% • 250k: 6% • 500k+: 8-10%	Explore
RCS Business Messaging	RCS Utility, Transactional & Authentication	20 Paise (₹0.20)	50k: 0-2% • 100k: 3% • 250k: 6% • 500k+: 8-10%	Explore
Voice OBD (Telephony)	Outbound Dialing (30-Second Pulse)	20 Paise (₹0.20)	50k: 0-2% • 100k: 3% • 250k: 6% • 500k+: 8-10%	Explore
Voice OBD (Telephony)	Outbound Dialing (15-Second Pulse)	15 Paise (₹0.15)	50k: 0-2% • 100k: 3% • 250k: 6% • 500k+: 8-10%	Explore
Email Marketing	Promotional & Lifecycle Newsletters	15 Paise (₹0.15)	50k: 0-2% • 100k: 3% • 250k: 6% • 500k+: 8-10%	Explore

* Base charges subject to applicable GST. Dependent upon message quantity, per-unit rates reduce progressively. Enterprise Custom Contracts (500k+ / month) Available

Pricing paths

Choose a starting path and get an official quote.

Pricing remains qualified because channel mix, route type, monthly volume, onboarding scope and support expectations change the commercial model.

Quote path

Starter Launch

For teams validating one communication channel with basic onboarding guidance and dashboard-access discussion.

One primary channel
Basic onboarding guidance
Dashboard access discussion
Email or WhatsApp support path

Request Starter Launch

Most requested

Growth Operations

For active campaigns, OTP flows and recurring customer communication across SMS, WhatsApp, OTP or RCS.

Channel mix planning
Template and DLT readiness support
Reporting and delivery review
Priority onboarding discussion

Request Growth Operations

Quote path

Enterprise Scale

For high-volume, multi-channel and custom workflow requirements needing consultation before a final quote.

Custom volume slabs
Multi-channel CPaaS bundle
API and webhook consultation
SLA and support discussion

Request Enterprise Scale

Quote inputs